Meet our Readers

Readership Profile
• Average reader’s age: 58

• 60% of our readers are female; 40% are male

• Average household income is: $104,000

• On average, at least one person in our readers’ households experiences hearing loss, deafness and/or balance disorders

• Hearing Health’s readers are well-educated:
• 70% completed a 4-year degree

Reader respondents describe themselves as:
• Deaf & Hard-of-Hearing Consumers: 70%
• Healthcare Professionals/Educators/Researchers: 25%
• Educational Institutions/Libraries: 5%

Advertisers in Hearing Health get noticed by our readers:
• 44% are more interested in a company after seeing their advertisement in Hearing Health
• 25% have asked their healthcare provider about devices mentioned in articles or advertisements in Hearing Health
• When surveyed, 67% have taken some form of action as a result of reading articles or advertisements over the last 12 months
• 15% visited an advertiser’s Web site after seeing them in Hearing Health

Respondents are engaged with Hearing Health
• On average, Hearing Health readers have read or looked through 2.8 of the last 4 issues of the publication and
• Spent 45 minutes on each issue
• 42% of respondents currently own and use a hearing aid
• When surveyed, 29% of hearing health readers plan to replace or upgrade their current hearing aid in the next 12 months.

Hearing Loss
Our readers experience various degrees of hearing loss:
• Mild 15%
• Moderate 35%
• Severe 46%

Hearing Health readers have the following specific difficulties:
• Hearing in noisy places - 43%
• Understanding speech - 43%
• Hearing high pitch sounds - 31%
• Ringing in ears - 21%

Statistics compiled by Readex Research in Fall 2007.